70 hour work weeks, 5 computer screens, 5 years. These are what made Andrew Svisco realize that life is short and great footwear is not meant to be under a desk all day. Working as a stock trading analyst, Andrew knew what it took to learn things fast and solve problems. Rather than reading the data, he wanted to help make the data. Tired of seeing bulky work boots and fast-fashion cheap footwear made overseas charged at a premium, he saw that there may be an opening in the market for a different company with different initiatives. This is how Parkhurst Brand started. Andrew tells it all on this podcast to share how he started his company and distributes his product so WNY Entrepreneurs can learn more about this type of business.